AVOIDING EMAIL MISTAKES
After you've gone through the mistake/correction process, the most obvious question becomes: How do I reduce or eliminate mistakes from happening in the future? There are three means to reduce/eliminate mistakes:
Third-Party Proof Reader: The major cause of email mistakes is either not proofing and testing links at all, or not proofing/testing thoroughly. One approach to proofing is to have someone outside of the email team read the copy and test the links. A fresh set of eyes is more likely to find errors and less likely to skip links that you as an editor might look over.
|
|
Pre-Testing: Another common mistake is not sending out test emails, including to different test accounts (i.e., AOL, Yahoo, Hotmail, etc.). An email can work fine on your desktop, but that survey form or referral form that you are excited about is probably not going to work properly for your Hotmail subscribers (for example). Make sure you test your email to see if it works properly for your top recipient domains. The process of pre-tests also helps uncover errors and problems that you may have missed in the proof reading process.
Production Checklist: For most people, sending out email newsletters or campaigns is not their only responsibility. As such, it is easy to forget little steps in the email process - particularly if your goal is to just "get it out the door." Establishing a formal approval/review process and production checklist is a great way to help minimize errors. EmailLabs has developed a generic Email Marketing Planner & Checklist that marketers can customize and use during their campaign production process.
So what, if anything, is the downside of sending correction emails? First, some percentage of recipients will simply be annoyed that you sent them another email into their already overloaded inbox. For this reason, only send the correction to those people that have been affected by the error when possible. Secondly, the correction email brings the mistake to the attention of people who may not have noticed otherwise. And lastly, you risk generating a few additional unsubscribes. But in my opinion, anyone that unsubscribes because of a correction email was not getting what they wanted from your emails and would leave anyway. So while I hope issuing correction emails is an activity that you rarely have to undertake, they clearly can make sense (and cents!) for your company.
One of the most exciting aspects of email marketing is the ability to generate substantial revenue from an ecommerce or promotional email campaign. However, the perception of email marketing is often that you simply prepare your email, send it out and then sit back and watch the revenue roll in. Well, not so fast.
A successful ecommerce program requires more effort than just sending out an email newsletter. As a result, many companies are leaving a lot of money on the table by not segmenting their customers and utilizing more advanced email technology features, such as the EmailLabs solution provides - including segmentation by demographics and actions, personalization, trigger-based emails, and detailed tracking of customer responses. But achieving dramatic gains in revenue does not require an Amazon.com-like investment in technology or infrastructure.
Dining Room Furniture
Extensive collection of Dining Room Furniture
Two-way radio suppliers
We supply 2-way radio, two way radios, ham radios, batteries, chargers, antennas, desktop chargers, and other two way radio equipment worldwide.
Worldwide Property for Sale Or Rent
Worldwide Property for Buy Rent or Sell. BuyRentSell.co.uk
bläckpatron - ink
Bläckpatroner. Buy billig bläckpatron online for inkjet printers. Lower you printout cost with cheap ink - bläck.
FTA FILES
FTA FILES, free to air satellite Files, Free To Air File Support by Free to air Professionals. FTA Files, FTA File Support, FTA Keys and Fta Instructions . Fta Keys, Nagra 2 FTA Key Support for FTA Receivers, Dish keys updated.FTA support includes full instructions for updating your FTA receiver, ...
Web Hosting Advisor - Web Template - Web Hosting
Professional web hosting, website templates and search submission. Find hosting plans recommended for hosting websites even with high bandwich demands!
Child ClipArt Store
Our royalty-free images can enhance the appearance of presentations and brochures or use them as backgrounds or supporting images for Web sites. Additionally use them as screensavers, desktop icons, brochures in fact anything that requires a super enhancement. Choose from our growing range of downloadable images in categories such as ...
fiberglass repair
Mobile fiberglass repair.
Webdirectorylinks Bidding Directory
Webdirectorylinks is a human edited bidding directory, that helps you to promote you`re site and increase traffic . We offer permanent listings. You can submit you`re website for a very low price. Pls read `TOS` before you submit.
U Fit Exercise
Fitness Articles, Fitness Equipment sales, advice and much more.
Smart One Shopping
Shopping, books, DVDs, toys, jewelry, ebooks, calendars and more
Nicotine patch
Stop Smoking now by using our excellent anti smoking patch, cut out all the effects of nicotine instantly with this brilliant nicotine patch, we sell products for people all over the USA and the UK and every where else in the world. It is a great medication to ...
Coat Rack
Your online Coat Rack resource
Pitbull puppy - blue pit bulls
blue pitbull kennel - breeders of bully "Blue pitbull" american "pit bull" terriers, studs, puppy for sale. we have "pit bull for sale". ukc registered blue pitbull puppy kennel. we offer info on weight pulling, breeder, and tips for your pit bull puppy.
Guide on buying ink cartridges online
Out of ink? Buy ink cartridges online - save money. News and info on ink for inkjet printers and how to buy cheap cartridges.
Blækpatroner
Vi sammenligner priser på de mest populære blækpatroner og printere. Blækpatroner information og nyheder
UK Mini Motos
UK Mini Motos is a supplier of Mini Motos , Mini Dirt Bikes, Mini Quads, Quad Bikes, Electric Bikes, Minimotos, Scooters and Nitro petrol Cars.
Design Photography & Copywriting
Improve your marketing result! Outstanding design, great photography and excellent copywriting.
My aim is to always exceed your expectations.
Add sports url for free
Submit sports url for instant publishing in our free categorized webdirectory.
Dining Room Furniture
Extensive collection of Dining Room Furniture
egen webbadress!
registrera webbadress
Wholesale Business Opportunity, wholesale distributor, free dropshipping
Wholesale distributor. Distributors Needed. Make money with over 3, 000 products. Free dropshipping, no minimum orders. Fully stocked websites available with no monthly hosting fees!
Queen Size Bed
Extensive collection of Queen Size Beds
Rocking Chair
Extensive collection of Rocking Chairs
Motorcycle accessories
Your online store for Motorcycle Accessories
Leather Sofa
Extensive collection of Leather Sofas
Self Defense Products :: Stun Guns, Pepper Spray, Tasers, Hidden Cameras
Self defense products including stun guns, pepper sprays, tasers, knives and crossbows. Full line of safety and security devices such as wireless home alarms, diversion safes, telephone voice changers and child safety items.
Free Classifieds Home Business Free Games Make Money Itunes
FREE Classifieds FREE Games FREE Advertising Home Business FREE Stuff. Facebook Youtube Myspace Baby Names FREE Ringtones Make Money Work At Home