EMAIL SEGMENTATION
Segmentation is perhaps the single greatest benefit of email marketing technology, but one of its least used capabilities. You likely have a wide variety of data on your subscribers and customers, including gender, place of residence, interests and preferences, which emails they've opened and what links they've clicked on and their purchase history. You don't need a data-mining expert to take advantage of this information. You do, however, need to develop separate versions of your emails or variable elements of the email. Remember, the goal of email marketing is to deliver information that is as personally relevant as possible for each recipient. Here are some quick examples of segmented campaigns:
|
|
_ Product Preferences/Interests: Many Web sites ask new subscribers to check off their areas of product interest - but then do nothing with that information. If you do have this data, take the extra time to create separate versions targeted to each product area. The entire email does not need to be different - you might simply tailor a featured product and the intro copy to each product area - with the rest of the email being the same.
_ Gender Based: If you sell clothing, for example, consider creating separate versions for each gender or personalizing each email by including only relevant clothing items. At minimum, you may want to personalize the intro copy toward each gender by highlighting specific products.
_ Action-Based: When an email recipient clicks on a link in an email, it demonstrates some level of interest in a product or service. If a customer clicks on a link for bike shoes, for example, you may want to send a triggerbased email a few weeks later that promotes bike socks and bike pedals.
_ Purchase Based: Consider follow-up emails targeting customers who purchased similar products. For example, customers that purchased any golf-related product might receive a follow up email promoting golf balls, head covers and golf bags.
_ RFM Based: Recency, Frequency and Monetary Value - known more commonly as "RFM" - is a means of segmenting your customers based on their value and likeliness to purchase. While RFM-based analysis can get very complex, most any email marketer can step their toes in the RFM waters. The simplest example of utilizing RFM analysis would be to send an email offering 10% off all merchandise in an email to those customers who have not purchased in more than six months. For your high value and recent purchasers, you might send emails more frequently than the rest of your customer base.
_ AOL Subscribers: Because of their unique online preferences and AOL email software client issues, we recommend sending messages optimized specifically for AOL recipients. This can include:
_ Creating special Rich Text Format emails (no graphics, but with bold text, hyperlinks, color)
_ Including {Company Name} in the subject line (the AOL email client shows your email from address, but not from name.)
_ Shorter and potentially more conservative subject line to ensure that it shows completely (AOL subject line space is shorter than other email clients).
_ Disable the 1 pixel gif used to track open rates (this clear gif will set off the image warning in
AOL - causing some people to delete the email without opening it).
Wholesale Business Connection-Directory of Wholesalers sources, dropshipper
Wholesale Business Connection is an online wholesale directory featuring hundreds of wholesale dropshippers, wholesale suppliers, wholesale distributors and work at home opportunities.
XanaduTour.com - Travel Yunnan, Yunnan Tour, Travel China
Based in Yunnan province, China. Specializing in tours to Yunnan. Offering Yunnan travel services and China travel services.
PaperMountains - Document Scanning, Microfilm Scanning and Data Capture:
Free office space, save money and improve your productivity by removing the PaperMountain from your office using our Document Scanning Bureau. Whether you require standard office document scanning, Microfilm Scanning, Book Scanning or Plan Scanning we have the scanning service for you including if required a document ...
Nigeria Best Forum
Nigeria community online and Nigerians friends forums and message board, Register and make this forum great.
sjuharadsportalen.se
Lokal portal för alla sjuhäradsbor. Här finner ni forum, nyheter, evenemang, föreningar, musik m.m.
Internet Advertising Peel Away Ads
Advertise Web Site Advertising Peel Away Internet Advertising, Here is a New Breed of Peel Away Ads that's not only pleasing to the eye, but also incredibly effective in drawing in your customer's attention, causing them to click, and most importantly getting more of them to reach for their wallets.
Intercambio Cultural
Cultural Exchange Program for Brazilians looking to study English in UK, USA, CANADA and Australia.
Affiliateprogram
Här presenteras Sveriges bästa affiliateprogram
Fashion Styles
Ghetto Prom Dresses Fashion Bug, Prom Dresses Fashion handbags & Style Articles On The Fashion Bug
Eco Friendly Bags & Accessories
Eco Friendly Bags & Accessories Store Selling Beautiful Locally Designed in Sussex England, Summer and Winter Bright, Funky, and Colourful Hand Bags Made of Biodegradable Materials Sourced from around the world such as Maize, Raffia, Corn Husk, Wheat Straw, Sea Weed, and an Eco Cotton Range of Products, soon to be Adding Accessories.
NewDatabases
MS Access look-alikes without the MS Access headaches!
Global Money Directory
Global Money is a worldwide E-Currency directory
Naruto etc.
Watch naruto shippuuden episodes with english subtitles for free and no registrations required.
fwdslashstudents.com
My Blog About technology for humans. My blog good alexa and high traffic in Google and Yahoo. Much links in yahoo.
Racing Schools
Global racing schools is the authorized sales agents for over 300 schools globally and we offer over 400 airlines, 80,000 hotels and private jets and helicopters to make motorsport your travel experience complete! No bias, no fees.
Pumps Exporter, Exporter of Borehole submersible pump,Exporter of borewell
Exporter of Borehole submersible pump, Exporter of borewell submersible pump, Exporter of deep well submersible pump, Exporter of well submersible pump, Exporter of submersible pumps, Exporter of v3 submersible pumps, Exporter of v4 submersible pumps, stainless steel submersible pumps, Exporter of v6 submersible pumps, Exporter of v8 submersible pumps, Exporter ...
Accident Investigation Experts
We offer expert investigation and analysis of traffic accidents. We use crash data retrieval (black box technology) and other reconstructive measures to explain personal injury crashes.
Free business directory, classified ads, link exchange
my-advertisement.com provide free advertising, business directory, classified, web builder, web design, link exchange, affiliate program, forum and much more
Orglearn - Management and Leadership Articles & Tips
What managers need to do and the soft skills issues to consider in their function. Articles on behavior, motivation, teamwork, communication, competence and leadership. Free resume template/form to see how you are placed with the commercial realities of what you have to offer employers.
NewDatabases
MS Access look-alikes without the MS Access headaches!
Latin America & Caribbean Travel Guides
Best resource on the internet for people than travel to Latin America for businesses or pleasure; information accommodation, real estate, opportunities of businesses, romance, security, zones of recreation and tourism, tour packages, advice and alert before traveling
CountryGuideBook
CountryGuideBook provides you with all information about more than 170 countries and brings you to the best places in the world. Check the amazing photo galleries and plan your vacations with CountryGuideBook.
Atractivos turisticos de Mexico
Atractivos turisticos de Mexico: Que hacer, Donde ir, Areas circundantes, Actividades, Directorio de Servicios Turisticos, Cultura, Entretenimiento, Ecoturismo y Deportes. Recomendaciones de Hoteles en Acapulco, Cancun, Ixtapa, Puerto Vallarta, Los Cabos, Huatulco, Puerto Escondido.
Mercadotecnia de Hoteles S.A. de C.V.
Mercadotecnia de Hoteles SA de CV, es publicidad y promocion de hoteles en la Internet. Desde creacion de paginas web para hoteles, hasta la popularizacion de la misma y programas de reservaciones en linea. Tarifas comisionables de hoteles para Agencias de Viajes y franquicias de bajo costo.
Vietnam Travel Agents,Vietnam Package Tours
Trace Vietnam Travel Agents, Vietnam Tour Operator offers special rates on the Vietnam customized tours, Vietnam travel packages, Vietnam online hotels booking.
Information on Sexuality Health
Most of the questions asked to sexual health experts are about men`s early ejaculations and women`s orgasm troubles plus more articles and information on sexuality.
Camping Cots | outdoor gear | camping tents | outdoor camping gear
We offer affordable brand name quality camping equipment including tents, sleeping bags, backpacks, altimeters, compasses, coolers, hammocks and climbing gear. We want to help you find the camping gear and equipment you need.
Racing Schools
Global racing schools is the authorized sales agents for over 300 schools globally and we offer over 400 airlines, 80,000 hotels and private jets and helicopters to make motorsport your travel experience complete! No bias, no fees.
Global Money Directory
Global Money is a worldwide E-Currency directory