USING OUTLOOK EMAIL JUNK FILTER
Microsoft Outlook 2003 Junk E-mail Filter - Outlook 2007 contains a default Junk filter that looks for certain "junk and adult" content - that when triggered automatically routes the email to your Outlook's Deleted Items folder. (Read more about Outlook 2003's spam filter technology here.) This filter must be turned on and as a result it is unclear how many Outlook users have activated this function. But unlike the test score-based filters, Outlook uses a pass/fail method. (View the content filtered by Outlook.) This filter addresses a few uses of free, but the most common usage that triggers the filter is the use of an exclamation point and free in your subject line.
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Your Take Away - Yes, you should be careful when using free in your email communications - but when used correctly and strategically, you will generally see greater results than by not using this powerful word. The bottom line test, test, test. This feature enables you to test your message for potential problems prior to distribution. If you'd like to see this and other new features or our application, click here to request a personal demonstration.
Don't Send Emails on Weekends - In general, distributing your emails on Tuesday, Wednesday or Thursday is a good rule of thumb.
So why would you ever send an email on the weekend, or even Monday or Friday? Putting aside breaking news, announcements, daily newsletters and the like, weekends can be the best time to motivate readers or customers to take a specific action.
Consider sports fans, music buyers, movie buffs, weekend sport warriors and others that may be more likely to take an action on the weekend - when they are engaged in, or actively thinking about, your product, service or content topic. The conclusion with this client was that their customers were in a "purchasing mood" on the weekend, or early in the week after receiving the email and by ordering early they could receive their merchandise in time to use them on the ensuing weekend.