REVIEWING YOUR EMAIL COMPETITORS
Finally, pull together samples of your email messages from your competitors and your favorite newsletters and campaigns - no matter what industry. What things knocked your socks off - subject line style, design, personality and style of writing, great approach to offers, etc?
Hopefully that more than covers everything on the intake front. So take the next month or so to assemble all of this information, conduct your analysis and reflect on the "big picture." Then establish your goals for the coming year and map out your improvement roadmap. Below are some past articles and tools that you may find of value in your planning process:
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_ Kick Your Email Marketing Program up a Notch
_ What is the Best Time to Send an Email Promotion or Newsletter? _ Optimizing Your Subject & From Lines for Email Clients _ 16 Factors to Getting Better Email Open Rates.
_ Tips to Double your Ecommerce and Promotions Email Revenue _ Branding Your Subject Lines to Avoid the Junk Folder
_ 14 Quick Tips on How To Reduce Email Bounces
_ Email Marketing Planner & Checklist
_ Test Your "From" & "Subject" Lines
"Don't believe everything you hear." This wise old saying certainly applies to many things, and email marketing is no exception. From spam legislation, filters, email client rendering issues to response rates - there is frequently a lot of conflicting and confusing information floating around the industry. So in this month's article we are going to try and straighten out a couple of common misconceptions in email marketing.